Webinar
Matthew Hussey
Lead Strategist & Founder
E-commerce businesses worldwide are fixated on Conversion Rate Optimization (CRO), but it’s still uncommon in the charitable sector.
In this one-hour webinar, Matt Hussey, the Founder and Lead Strategist of Generosity X, will demonstrate how website-based A/B testing can be used to improve fundraising efforts. He’ll answer critical questions like why and what to test, along with a plan to get started.
Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.
Join growth leaders Michael Stineman and Thomas Benton as they reveal strategic ways to maximize your CRO efforts, drive better CX, and scale your growth program. Learn practical insights and receive a free CRO Maturity Assessment for 2025 planning.
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