Webinar
Heidi Pauer
Lifecycle Marketing Strategist
Have you ever felt overwhelmed by complex ideas that obscure the clarity of your next steps? If so, this session will come as a sigh of relief. This webinar addresses intricate campaign steps that might escape notice but are crucial for the success of a program. If implemented successfully, you will see the reflections of these learnings in your campaign approach – gaining the ability to extract insights and build iterations on top of them for future campaign ROI.
Our experienced Tinuiti Lifecycle Marketing Strategist, Heidi Pauer, will expertly guide you through the process, ensuring actionable insights that are not only relevant now but also bring fruition to your business in the long run.
Your roadmap for CRO walks a thin link between Tactics and Strategy. Drawing borders between both can help you identify overlaps without compromising the long-term vision of your experimentation program.
Renowned optimization consultant– Ton Wesseling - will be joined by the head of experimentation at Albert Heijn - Florentien Winckers - to discuss the most pressing questions faced by CRO practitioners in 2022.
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