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Webinar

Kaizen Philosophy for Continuously Improving Your Website

45 mins
Lee Bradshaw

Lee Bradshaw

Head of Organic Growth, Zuru Media

The webinar, hosted by Wingify's Siddharth, features Lee Bradshaw, Head of Organic Growth at Zuru Media discussing the application of Agile and Kaizen principles in Conversion Rate Optimization (CRO). Lee, with 15 years of experience in digital marketing, shares how he transformed CRO at Zuru Media by introducing an agile approach, focusing on iterative changes and constant forward momentum.

He discusses how this approach has increased testing output, reduced turnaround time, and accelerated CRO across client sites. Lee also shares his experience in implementing Kaizen in SEO, emphasizing the importance of continuous incremental change. The webinar concludes with a Q&A session, addressing challenges in implementing Kaizen.

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