Webinar
Lee Bradshaw
Head of Organic Growth, Zuru Media
The webinar, hosted by Wingify's Siddharth, features Lee Bradshaw, Head of Organic Growth at Zuru Media discussing the application of Agile and Kaizen principles in Conversion Rate Optimization (CRO). Lee, with 15 years of experience in digital marketing, shares how he transformed CRO at Zuru Media by introducing an agile approach, focusing on iterative changes and constant forward momentum.
He discusses how this approach has increased testing output, reduced turnaround time, and accelerated CRO across client sites. Lee also shares his experience in implementing Kaizen in SEO, emphasizing the importance of continuous incremental change. The webinar concludes with a Q&A session, addressing challenges in implementing Kaizen.
In this webinar, Sarah Fruy talks about how she started experimentation at her organization and leveled up by scaling to personalization. She discusses what it takes to start experimentation for decision-making and guaranteed growth and much more.
Sarah Fruy
The right technical support for your A/B testing program requires so much more than just HTML, CSS, and JS. Tune in to listen to Jonny Longden from Journey Further to find out how to get the right development support in place.
Jonny Longden
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