Webinar
Lee Bradshaw
Head of Organic Growth, Zuru Media
The webinar, hosted by Wingify's Siddharth, features Lee Bradshaw, Head of Organic Growth at Zuru Media discussing the application of Agile and Kaizen principles in Conversion Rate Optimization (CRO). Lee, with 15 years of experience in digital marketing, shares how he transformed CRO at Zuru Media by introducing an agile approach, focusing on iterative changes and constant forward momentum.
He discusses how this approach has increased testing output, reduced turnaround time, and accelerated CRO across client sites. Lee also shares his experience in implementing Kaizen in SEO, emphasizing the importance of continuous incremental change. The webinar concludes with a Q&A session, addressing challenges in implementing Kaizen.
After analyzing 10,000+ eCommerce A/B tests, the findings are clear—most brands optimize the wrong things. In this session, Jurjen Jongejan, founder of Evidoo, uncovers data-backed insights on what truly drives conversions and changes customer behavior. Walk away with proven strategies and 300 A/B test insights rooted in consumer psychology.
Jurjen Jongejan
What is the most important thing that changes during times of recession? Customer behavior. Building a good customer experience through experimentation can help retain existing customers, strengthen brand loyalty, and gain valuable insights.
Anastasia Dvorova
Free for 30 days. No credit card required.
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