AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Webinar

Integrating Behavioral Science and Experimentation

40 mins
Nima Yassini

Nima Yassini

Director & Co-Founder, White Maven

Many experimentation programs primarily aim to eliminate friction, but to truly catalyze change in user experience, it is essential not only to minimize obstacles but also to boost motivation for action.

In this presentation, we delve into the strategic inclution of behavioral sciences into your experimentation program, exploring the profound impact it can wield on your outcomes. You’ll primarily discover how aligning insights from behavioral sciences can seamlessly blend with experimentation, fostering a more compelling and effective user experience transformation.

Key Takeaways

  • Identifying behavioural traits and strains that lead to better customer experience
  • Understanding what motivates users to take action
  • Decoding the 'why' before hopping on the 'how'

More Webinars

How DigitalMarketer Generated Additional $35,712 Using Web Push Notifications

Learn how to convert web push notifications to real revenue from the digital marketing expert!

Vipul Bansal Vipul Bansal
Justin Rondeau Justin Rondeau
Watch Now

Scaling A Conversion Optimization Program: An End-To-End Approach

Having a methodical approach is of paramount importance to creating a scalable conversion optimization program. In this webinar, learn how to develop a long-term experimentation roadmap and grow a winning optimization team.

Ankur Sharma Ankur Sharma
Vipul Bansal Vipul Bansal
Watch Now

The better way to test,
learn and grow

Get a Demo Start Trial