Webinar
David Mannheim
Founder and Optimisation Consultant
Vipul Bansal
Group Marketing Manager
The webinar, hosted by Vipul from Wingify, featured David Mannheim, Founder of User Conversion, discussing the importance of experimentation, creativity, and problem-solving in business. David emphasized the role of leadership in decision-making and the need for a collaborative conflict culture. He also highlighted the importance of empathy, authenticity, and transparency when communicating with stakeholders about best practices.
He encouraged attendees to understand stakeholders' perspectives and educate them slowly rather than imposing their own views. The webinar concluded with a Q&A session, where David addressed questions about dealing with tech restrictions during brainstorming and managing stakeholder concerns about best practices.
Join Ruben Ugarte, founder of Practico Analytics, the brains behind the widely acclaimed newsletter Weekly Growth Needle as he helps determine the impact of experimentation on Customer Lifetime Value. Exactly how does an experimentation team highlight topline/bottomline impact and look beyond statistical significance?
Digital Marketers must use innovation to keep their brands relevant and engaging in today's world. But, how should one strike a balance between innovation and optimization? Join Sam Baker, who has over seven years of web experimentation experience, to learn how to synchronize the two approaches effectively.
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