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Webinar

Creativity in Experimentation: How to Get Better, Innovative, & Impactful Ideas

40 mins
David Mannheim

David Mannheim

Founder and Optimisation Consultant

Made With Intent
Vipul Bansal

Vipul Bansal

Group Marketing Manager

Wingify

The webinar, hosted by Vipul from Wingify, featured David Mannheim, Founder of User Conversion, discussing the importance of experimentation, creativity, and problem-solving in business. David emphasized the role of leadership in decision-making and the need for a collaborative conflict culture. He also highlighted the importance of empathy, authenticity, and transparency when communicating with stakeholders about best practices.

He encouraged attendees to understand stakeholders' perspectives and educate them slowly rather than imposing their own views. The webinar concluded with a Q&A session, where David addressed questions about dealing with tech restrictions during brainstorming and managing stakeholder concerns about best practices.

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