Webinar
Talia Wolf
CEO
All the GA4s, AI tools, automation, machine learning and other technologies in the world will never help you create high-converting funnels for your customers if you fail to leverage the one component that matters more than anything else in marketing: Emotion.
In this session, Talia Wolf will demonstrate how to utilize emotional marketing to boost conversions and incorporate it into your experimental design. You will learn to gain a broader perspective while maintaining objectivity and, most importantly, obtain statistical confidence in understanding your customers’ motivations.
In this webinar, you'll discover how A/B testing can amplify your charity's fundraising potential, coupled with a resonant, impact-driven strategic plan to kickstart your CRO journey as a non-profit.
Experiment design is an art that still needs some training- something which is not abundantly available today. To bridge this knowledge gap, Michel and Thierry from Bammboo - one of Europe’s first growth hacking agencies - are joining us to discuss their approach to designing winning experiments.
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