eCommerce Optimization – Secrets from the Trenches. Real-life Test Examples to Help You Set Your Winning Strategy in 2021

The webinar, hosted by Shanaz, features Craig Smith, the founder and CEO of Trinity, a leading e-commerce optimization agency. Craig shares his expertise in e-commerce optimization, focusing on the use of Wingify to enhance e-commerce effectiveness and boost sales. He emphasizes the importance of reducing analysis paralysis, conducting micro-conversion measurements, and focusing on page-level metrics during experimentation.

Craig also addresses audience questions on topics such as deciphering key variables in page versions, the number of tests to run simultaneously, and the impact of testing on traffic. The webinar concludes with a Q&A session, where Craig provides practical advice based on his 20 years of experience in the field.