How To Scale Your Optimization Program With Automation

The webinar, hosted by Rahul from Wingify, focused on the importance of automating optimization programs. Gino and Thom, both Data, Tech & Optimization Consultants from Merkel shared their experiences and highlighted the benefits of automation, such as freeing up time for strategic planning and quality experiments. They introduced an interactive Slack message system, Rover, which engages the entire organization in optimization tasks.

This system not only educates those unfamiliar with optimization but also encourages them to contribute ideas. They also discussed how they linked IBM's Watson to Rover, enabling it to interpret simple user requests and perform specific API calls for VWO. The webinar concluded with a Q&A session.