Webinar
Akshay Saxena
Ex - Regional Business Manager - APAC
The webinar, hosted by Wingify, featured the Regional Busines Manager of APAC, Akshay Saxena discussing strategies to overcome common eCommerce challenges. Akshay emphasized the importance of personalizing user experience and highlighted the issue of cart abandonment. He used real-world examples to illustrate how businesses often fail to highlight their unique selling points (USPs) when directing customers from ads to product pages.
He contrasted this with successful strategies, such as CleverTap's personalized landing page that clearly differentiates it from competitors. Akshay also demonstrated how to use the Wingify dashboard to test and optimize website copy, although technical difficulties prevented a full demonstration.
In his presentation, Ruben shows a step-by-step method of using research and experimentation to combine all learnings into behavioral insights. With this method, you will not only improve your research and conversion rate optimization practices but actually learn and provide a much more pleasant journey for your potential customers!
Ruben de Boer
Renowned optimization consultant– Ton Wesseling - will be joined by the head of experimentation at Albert Heijn - Florentien Winckers - to discuss the most pressing questions faced by CRO practitioners in 2022.
Ton Wesseling
Florentien Winckers
Free for 30 days. No credit card required.
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