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Webinar

E-commerce Challenges You Can Solve with Testing

45 mins
Akshay Saxena

Akshay Saxena

Ex - Regional Business Manager - APAC

Wingify

The webinar, hosted by Wingify, featured the Regional Busines Manager of APAC, Akshay Saxena discussing strategies to overcome common eCommerce challenges. Akshay emphasized the importance of personalizing user experience and highlighted the issue of cart abandonment. He used real-world examples to illustrate how businesses often fail to highlight their unique selling points (USPs) when directing customers from ads to product pages.

He contrasted this with successful strategies, such as CleverTap's personalized landing page that clearly differentiates it from competitors. Akshay also demonstrated how to use the Wingify dashboard to test and optimize website copy, although technical difficulties prevented a full demonstration.

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