Webinar
Maurice Beerthuyzen
Director, Marketing & Sales, ClickValue
The webinar, hosted by Jan Marks from Wingify, features Maurice Beerthuyzen from Click Value, an expert in digital optimization. Maurice discusses the transition from Conversion Rate Optimization (CRO) to Customer Experience Optimization (CXO), emphasizing the need for CXO in product development and business decision-making teams.
He highlights the importance of validating and researching changes before implementation, as many ideas do not have the expected positive impact. Maurice also discusses the challenges faced by companies in integrating CXO, particularly those with large backlogs of ideas and those resistant to change. Jan, experienced in CRO and CXO, agrees with Maurice's points and adds that the journey from CRO to CXO is a long one, requiring specialist skills initially.
A marketer’s instinct is to go after the entire audience that is not converting. Rishi shares his work on this insight and lays down a tactful way to improve conversion rates by expanding on the buyers who are considering or have ever considered your product.
Rishi Rawat
In this talk, Chris will take you through some practical examples of how user research can drive the quantity of ideas, their quality and originality, which in turn leads to a much more successful overall experimentation program.
Chris Gibbins
Free for 30 days. No credit card required.
Talk to a sales representative
Your dedicated Wingify representative will be in touch shortly to set up a time.
at
Increase in Trial activation
Free for 30 days. No credit card required.