Webinar
Maurice Beerthuyzen
Director, Marketing & Sales, ClickValue
The webinar, hosted by Jan Marks from Wingify, features Maurice Beerthuyzen from Click Value, an expert in digital optimization. Maurice discusses the transition from Conversion Rate Optimization (CRO) to Customer Experience Optimization (CXO), emphasizing the need for CXO in product development and business decision-making teams.
He highlights the importance of validating and researching changes before implementation, as many ideas do not have the expected positive impact. Maurice also discusses the challenges faced by companies in integrating CXO, particularly those with large backlogs of ideas and those resistant to change. Jan, experienced in CRO and CXO, agrees with Maurice's points and adds that the journey from CRO to CXO is a long one, requiring specialist skills initially.
In this webinar, you will learn about the industry challenges Manuel has seen and why they happen. You will learn the key concepts of what goes into building an ecosystem of experimentation, the key ingredients and people needed to make this happen, and what impact that change can have on your business.
Manuel da Costa
Most marketers are guessing when it comes to turning clicks into calls. Get real strategies to connect the dots between landing page visits and valuable phone leads. Zac from CallRail and Ajit from Wingify will give you the tools to stop winging it and start seeing results—now.
Zac Elbel
Ajit Singh
Free for 30 days. No credit card required.
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