Webinar
Cole Armstrong
Director, NeuroSpot
Chris Andrew
Director, 10XL
The webinar, hosted by Wingify's APAC marketing team, featured insightful discussions from Chris Andrew, Director at 10XL and Cole Armstrong, Director at NeuroSpot. The speakers emphasized the importance of creating an exceptional customer experience, particularly for new and challenger brands. They highlighted the power of storytelling and emotive language in product descriptions to increase customer motivation and trust.
They also discussed the importance of brand storytelling, even on product pages, to build trust and differentiate from competitors. The webinar also touched on the importance of accessibility, with a sticky 'add to cart' bar as an example of efficient design. The speakers concluded by stressing that optimizing customer experience goes beyond transactional KPIs.
In this webinar, you’ll learn from Chris Goward, optimization thought-leader, on how leading businesses are using optimization processes to gain dramatic revenue lift and insights with each A/B test.
Chris Goward
Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the Wingify Experimentation Platform.
Jan Marks
David Otero
Free for 30 days. No credit card required.
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