Webinar
Cole Armstrong
Director, NeuroSpot
Chris Andrew
Director, 10XL
The webinar, hosted by Wingify's APAC marketing team, featured insightful discussions from Chris Andrew, Director at 10XL and Cole Armstrong, Director at NeuroSpot. The speakers emphasized the importance of creating an exceptional customer experience, particularly for new and challenger brands. They highlighted the power of storytelling and emotive language in product descriptions to increase customer motivation and trust.
They also discussed the importance of brand storytelling, even on product pages, to build trust and differentiate from competitors. The webinar also touched on the importance of accessibility, with a sticky 'add to cart' bar as an example of efficient design. The speakers concluded by stressing that optimizing customer experience goes beyond transactional KPIs.
Wingify’s Data Scientists Ishan Goel & Anshul Gupta discuss what Multi-armed Bandit is, when you should use it, and when not.
Ishan Goel
Anshul Gupta
The right technical support for your A/B testing program requires so much more than just HTML, CSS, and JS. Tune in to listen to Jonny Longden from Journey Further to find out how to get the right development support in place.
Jonny Longden
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