Webinar
Cole Armstrong
Director, NeuroSpot
Chris Andrew
Director, 10XL
The webinar, hosted by Wingify's APAC marketing team, featured insightful discussions from Chris Andrew, Director at 10XL and Cole Armstrong, Director at NeuroSpot. The speakers emphasized the importance of creating an exceptional customer experience, particularly for new and challenger brands. They highlighted the power of storytelling and emotive language in product descriptions to increase customer motivation and trust.
They also discussed the importance of brand storytelling, even on product pages, to build trust and differentiate from competitors. The webinar also touched on the importance of accessibility, with a sticky 'add to cart' bar as an example of efficient design. The speakers concluded by stressing that optimizing customer experience goes beyond transactional KPIs.
Join us on this webinar where Johann van Tonder from AWA Digital and Sushant Sharma from Wingify talk about eCommerce insight generation and how to form a marketing strategy around the same.
Johann Van Tonder
Sushant Sharma
Renowned optimization consultant– Ton Wesseling - will be joined by the head of experimentation at Albert Heijn - Florentien Winckers - to discuss the most pressing questions faced by CRO practitioners in 2022.
Ton Wesseling
Florentien Winckers
Free for 30 days. No credit card required.
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