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Webinar

How a Step-by-Step CRO Approach Helped Baby Tula Drive 16% More Revenue

70 mins
Nicholas Powell

Nicholas Powell

Optimization Architect

Digital Operative Inc.
Courtney Winters

Courtney Winters

Digital Producer

Baby Tula LLC
Ryan Das

Ryan Das

Ex - Sr. Manager - Strategic Alliances

Wingify

The webinar, hosted by Nick from Digital Operative and Courtney from Baby Tula, delved into their collaborative approach to Conversion Rate Optimization (CRO). Nick discussed the initial scorecard audit they conducted to understand Baby Tula's metrics, competition, and potential areas for testing.

A key finding was Baby Tula's 80% mobile audience, leading to a shift in focus towards enhancing the mobile experience. The structured approach to CRO, prioritizing mobile, resulted in a 16% revenue increase, a 68% rise in revenue per visitor, a 10% hike in average order value, and a 31% increase in conversion rate for Baby Tula.

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