Webinar
Rishi Rawat
Founder
Vipul Bansal
Group Marketing Manager
The webinar, hosted by Vipul from Wingify, featured Rishi Rawat, Founder of Frictionless Commerce, who emphasized the importance of unique storytelling and surprising details in copywriting for conversion rate optimization. Rishi shared insights on how businesses often overlook their unique aspects, which can be powerful conversion catalysts.
He used the example of the website Skip Lagged, which effectively leveraged their unique story of overcoming a lawsuit from United Airlines. Rishi also highlighted the importance of surprising details, using a hearing aid company as an example, and how interactive elements can positively impact conversion rates.
Regardless of scale, conversion will always be a challenge for e-commerce sites. Check out how testing can solve top business challenges.
Akshay Saxena
Ever been stuck on the conversion rate of your landing page? You KNOW that the conversion can be improved but you're not sure how to go about doing it? We bet you have. In this webinar, Taruna Manchanda and Anand Kansal, Marketers at Wingify, take up 4 landing pages and put these through the CRO grinder. View the recording to see testing and optimization in a whole new light.
Taruna
Anand Kansal
Free for 30 days. No credit card required.
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at
Increase in Trial activation
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