Webinar
Kevin Anderson
Product Manager Experimentation, Vista
The webinar, hosted by Ajit, features Kevin Anderson, a seasoned marketing expert from Vista. Kevin emphasizes the importance of hypothesis-driven management, the power of A/B testing, and the need for marketers, data analysts, UX designers, and developers to understand and apply this approach daily. He encourages attendees to consider these insights for their career progression.
The webinar concludes with a Q&A session, where Kevin addresses questions about handling potential interaction effects between experiments and the role of communication and tooling in this process. This webinar is a must-watch for those interested in the practical application of marketing experimentation.
For experimentation programs to spell success, it’s crucial for every component within them to work in harmony. In this webinar, Craig will walk you through the crucial components which are common to any conversion optimization program and highlight some of the most interesting and impactful tests that Trinity has launched recently.
Craig Smith
Shanaz Khan
Online businesses need to think beyond A/B testing and focus on the entire customer journey and not just parts of it. Listen from the CRO expert Rich Page.
Rich Page
Vipul Bansal
Free for 30 days. No credit card required.
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