Webinar
Kevin Anderson
Product Manager Experimentation, Vista
The webinar, hosted by Ajit, features Kevin Anderson, a seasoned marketing expert from Vista. Kevin emphasizes the importance of hypothesis-driven management, the power of A/B testing, and the need for marketers, data analysts, UX designers, and developers to understand and apply this approach daily. He encourages attendees to consider these insights for their career progression.
The webinar concludes with a Q&A session, where Kevin addresses questions about handling potential interaction effects between experiments and the role of communication and tooling in this process. This webinar is a must-watch for those interested in the practical application of marketing experimentation.
The success of your testing program is directly proportional to the quality of your hypotheses. Therefore, getting them right becomes imperative. In this session, Haley will talk about two practical frameworks that you need to get the most out of any testing program: The ResearchXL framework and the PXL prioritization framework.
Haley Carpenter
Shanaz Khan
David Mannheim, the founder of User Conversion, has spent years trying to understand why ideas fail and how to come up with the ones that succeed. In this session, he'll show you how he's helped companies like Sports Direct, Boots, and BrewDog create ideas for testing that are innovative, unique, creative, and, above all else, impactful.
David Mannheim
Vipul Bansal
Free for 30 days. No credit card required.
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