Webinar
Kevin Anderson
Product Manager Experimentation, Vista
The webinar, hosted by Ajit, features Kevin Anderson, a seasoned marketing expert from Vista. Kevin emphasizes the importance of hypothesis-driven management, the power of A/B testing, and the need for marketers, data analysts, UX designers, and developers to understand and apply this approach daily. He encourages attendees to consider these insights for their career progression.
The webinar concludes with a Q&A session, where Kevin addresses questions about handling potential interaction effects between experiments and the role of communication and tooling in this process. This webinar is a must-watch for those interested in the practical application of marketing experimentation.
We'll discuss how you can use Wingify APIs to set-up automated workflows to stay on top of your optimization journey.
Gino Renardus
Thom van Engelenburg
In 2018, it has become essential to optimize for mobile conversions. So, this session will help you with the resources and tools which you would need to kickstart your strategy.
Matthew Pezzimenti
Utkarsh Rai
Free for 30 days. No credit card required.
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Free for 30 days. No credit card required.