Webinar
Kevin Anderson
Product Manager Experimentation, Vista
The webinar, hosted by Ajit, features Kevin Anderson, a seasoned marketing expert from Vista. Kevin emphasizes the importance of hypothesis-driven management, the power of A/B testing, and the need for marketers, data analysts, UX designers, and developers to understand and apply this approach daily. He encourages attendees to consider these insights for their career progression.
The webinar concludes with a Q&A session, where Kevin addresses questions about handling potential interaction effects between experiments and the role of communication and tooling in this process. This webinar is a must-watch for those interested in the practical application of marketing experimentation.
Join us on this webinar where Johann van Tonder from AWA Digital and Sushant Sharma from Wingify talk about eCommerce insight generation and how to form a marketing strategy around the same.
Are you struggling to run effective CRO tests, and keep a good pace and a decent win rate? You're not alone - CRO is not simple or easy. Learn from Chris' success and mistakes. Get actionable examples and tips that provide long-term CRO success.
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