Webinar
Sam Baker
Owner, Sam Baker Consulting
The webinar, hosted by Romesh from Wingify, featured Sam Baker, a CRO expert, discussing the challenges and strategies of balancing innovation and optimization in CRO programs. Sam started with a fictional story to illustrate the common conflict between innovators and CRO teams, highlighting the difficulties of testing multivariable, innovative ideas. She emphasized the importance of a consistent testing roadmap, conducting upfront user research, and breaking innovations into several tests.
Sam also addressed the tension between UX and CRO teams, and how to work together for innovation. She concluded with practical strategies to ensure innovative ideas have a sound analytics strategy, without bottlenecking the business.
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