Webinar
Sam Baker
Owner, Sam Baker Consulting
The webinar, hosted by Romesh from Wingify, featured Sam Baker, a CRO expert, discussing the challenges and strategies of balancing innovation and optimization in CRO programs. Sam started with a fictional story to illustrate the common conflict between innovators and CRO teams, highlighting the difficulties of testing multivariable, innovative ideas. She emphasized the importance of a consistent testing roadmap, conducting upfront user research, and breaking innovations into several tests.
Sam also addressed the tension between UX and CRO teams, and how to work together for innovation. She concluded with practical strategies to ensure innovative ideas have a sound analytics strategy, without bottlenecking the business.
Julia Ritter from Mailjet by Sinch and Aastha Agarwal from Wingify walks you through actionable email marketing strategies that help you prove to your audiences that what you have to offer is worthy including tips for optimizing your landing page experience.
Julia Ritter
Aastha Agarwal
Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the Wingify Experimentation Platform.
Jan Marks
David Otero
Free for 30 days. No credit card required.
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