The Expert’s Personalization Playbook

For years, companies marketed products and services as though all consumers were the same. 

But we know two customers will respond differently to your marketing—even if both are shopping for the same product. Each has unique wants, needs, and contexts that shape how they shop online. Because of this, your experience optimization strategy must move beyond the generic and focus on the individual.

At this point, you likely understand the basic principles: personalization is a powerful way to connect with audiences, improve user experience, and drive conversions. But how do you move from understanding the fundamentals to implementing a sophisticated, data-driven personalization strategy that truly makes an impact on conversions?

In this book, we’ll focus on advanced personalization techniques specifically for CRO professionals. We’ll explore key topics like client-side versus server-side personalization, how to leverage data lakes and analytics, and advanced audience segmentation. Plus, we’ll examine how AI tools can take your personalization strategy to the next level.

Customers who say the experience a company provides is as important as its products or services

Topics discussed in this eBook include:

• Understanding personalization and the benefits
• Building a personalization strategy
• Evaluating client-side vs server-side solutions
• Personalizing throughout the customer journey
• Audience segmentation by engagement level, content interest, and emotional need
• Segmentation with CDPs and data lakes

Download “The Expert’s Personalization Playbook” and start tailoring your digital experiences to the individual.