Wingify Is Laying The Foundation For The Future Of Customer Experience Optimization

We’re pleased to announce the next generation of Wingify, and we’re calling it the Wingify Experience Optimization Platform. With this, we’re laying the foundation for brands to deliver great digital experiences at every touchpoint across their entire customer journey.

We expect that this will enable brands all over the world to significantly improve their existing optimization practice and achieve faster growth. In the new platform, we’re repackaging existing Wingify capabilities into standalone products Wingify Testing, Wingify Insights & Wingify Plan.

Download Free: Customer Experience Optimization Guide

Along with that, we’re bringing our web and mobile notification product PushCrew into the platform as Wingify Engage. That’s not all. We’re also launching our server-side testing product, Wingify FullStack.

So, with the launch of Wingify Experience Optimization Platform, Wingify now offers the following six products which are available standalone or can be bundled together to fit any brand’s optimization needs:

VWO Insights

We’ve expanded an existing Wingify capability (Wingify Analyze) and launched it as a separate product called Wingify Insights. It can be used to generate actionable insights by observing visitor behavior through various capabilities such as Session Recordings, Heatmaps, On-page Surveys, Form Analytics, Usability Reviews, and Funnel Tracking.

VWO Testing

Our award-winning A/B, Split, and Multivariate Testing solution. Use Wingify Testing to experiment and optimize your web experiences, without involving your development team. When combined with Wingify Insights, it enables brands to create a pipeline of data-driven hypotheses for continuous experimentation and optimization.

[New Launch] Wingify FullStack

We’re excited to launch a server-side and mobile app A/B testing tool that we’re calling Wingify FullStack. With Wingify FullStack, brands can test and optimize their entire stack – from website to mobile app and now, even their server-side backend. We expect that Wingify FullStack will allow various teams within an organization  (including marketing, product management, conversion optimization, growth, and development teams) to conduct even the most complex tests as Wingify FullStack gives them the ability to directly test code on the server-side.

[Rebrand] Wingify Engage

Three years ago, with PushCrew (our other product), we paved the way for brands to communicate with their customers via upcoming channels of browser notifications and Facebook Messenger (deprecated) to bring back abandoning visitors and customers at 4X the CTRs of email. Today, we’re rebranding PushCrew as Wingify Engage. This integration means that as an existing Wingify customer, your current login and website code will now also work for Wingify Engage. If you are an existing PushCrew customer, rest assured that beyond rebranding, nothing else changes for you.

VWO Plan

We have also unbundled our CRO project planning and management capability, Wingify Plan. We believe that more than tools, it’s how the tools are used that determines success or failure. We want teams to collaborate cross-functionally and execute an integrated growth roadmap. With that vision, we’ve now enabled and integrated Wingify Plan into all our offerings along with making it available as a separate product. This means no matter which Wingify product you buy, you get Wingify Plan for free along with it.

VWO Services

We have been working with our customers and agency partners to co-develop optimization roadmaps, propose winning hypotheses, develop and QA their test implementations and also, manage their end-to-end optimization program. Today, we are delighted to announce that we have expanded our in-house team of experts and are ready to make Wingify Services available to a larger audience.

Update: Wingify Services are deprecated now. We offer similar help to clients through customer support.

Download Free: Customer Experience Optimization Guide

What’s In-Store For You

We’re certainly thrilled about this launch and rebranding, but we’re more excited about the foundation that the Wingify Experience Optimization Platform has laid for the future of how brands will build and deliver great customer experiences. It’s the first step towards delivering our vision of process-driven and integrated digital experience optimization across all customer touchpoints.

A platform is much more beyond the products it offers. Afterall, we’re calling our new offering a platform, and not a bundle. We believe Wingify Experience Optimization Platform delivers a number of extra benefits which directly translate into a higher ROI for your growth efforts. Here is what brands will benefit from when they use Wingify Experience Optimization Platform:

Build your own customer experience optimization stack

We understand that every business has its own unique vision of customer experience optimization. Some are just starting out with improving conversion, while others are looking to optimize the entire customer journey across web portals, mobile apps, and customer communications. By unbundling our offerings into Wingify Insights, Wingify Testing, Wingify Engage, Wingify Plan, and Wingify FullStack, our customers can pick and choose what they want and build their customized stack that aligns perfectly with their growth roadmap.

Deeply integrated platform for end-to-end customer experience optimization

Customers today interact with brands on multiple channels and in a variety of contexts. Isolated optimization of one customer touchpoint no longer works. Successful optimization requires taking a deeper look into the customer journey across its lifetime. Such an integrated approach to experience optimization isn’t possible if isolated tools are used. Under the Wingify Experience Optimization Platform, all our offerings – Wingify Insights, Wingify Testing, Wingify FullStack, Wingify Engage, Wingify Plan, will increasingly integrate with one other so that  growth and optimization teams can use any functionality wherever and whenever they require it. With Wingify’s customer support, our in-house experts are always available to collaborate and help develop a brand’s growth roadmap.

Single source of truth for optimization data

Our customers have told us that since different analytics and optimization products have their own database,  reconciling reports is a constant pain for their teams. For example, a heatmaps product says there were 10,000 visitors on a particular page while a testing product says there were only 9000 visitors. What do you believe when such discrepancies arise? The new Wingify Experience Optimization Platform maintains a single source of truth for visitors, and that data holds constant no matter which Wingify product or capability is being used. This allows growth and optimization teams to spend less time reconciling data between products and more time confidently deriving insights on customer behavior.

One login, one code, one interface, one billing, multiple products

All our offerings under the Wingify Experience Optimization Platform will be available via a single login, powered by the same Wingify Smartcode on your website, and have a consistent user interface. This saves you time, effort, and the hassle of managing multiple products from multiple vendors.

Wingify Platform as it is available today is merely the beginning. I spoke to Website Planet on how and we have transitioned from being an experimentation platform to building a framework for experience optimization. The framework that we’ve laid above will help us launch new capabilities and products to strengthen our best-in-class end-to-end experience optimization platform. Stay tuned for more product announcements under the Wingify Experience Optimization Platform.

Exact details on what all has changed for you as an existing customer can be found here. Pricing of the Wingify Platform can be requested by emailing at sales@vwo.com or by filling the contact form on our website. In case you have any questions or comments, please feel free to write to us at support@vwo.com

PS: We’ve also given our website a facelift. I hope you like the new design!