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John Hughes

John Hughes

Vice President of Marketing

John Hughes is the Vice President of Marketing at Wingify, with over 20 years experience in tech and SaaS. He is passionate about creativity and global growth, contributing to the blog with insights on optimization and marketing in the travel industry.

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The Secret to Boosting Summer Travel Bookings: It’s Simpler Than You Think 
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The Secret to Boosting Summer Travel Bookings: It’s Simpler Than You Think 

Why Airline Websites Still Lose Revenue in 2026: How to Reduce Abandonment
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Why Airline Websites Still Lose Revenue in 2026: How to Reduce Abandonment

Everything You Need to Know About Multivariate Testing in Travel
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Everything You Need to Know About Multivariate Testing in Travel

More Than a Booking: How to Drive Revenue with Smarter Digital Experiences
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More Than a Booking: How to Drive Revenue with Smarter Digital Experiences

Cleared for Takeoff: A Guide to Airline Website Optimization
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Cleared for Takeoff: A Guide to Airline Website Optimization

How Marketing Teams Can Scale With AI
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How Marketing Teams Can Scale With AI

The Digital Upgrade: How Experimentation Drives Airline Revenue
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The Digital Upgrade: How Experimentation Drives Airline Revenue

From Clicks to Conversations: The AI Search Era’s Impact on E-Commerce & Travel
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From Clicks to Conversations: The AI Search Era’s Impact on E-Commerce & Travel

Travel on the Go: Mobile Experience Lessons That Build Consumer Confidence
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Travel on the Go: Mobile Experience Lessons That Build Consumer Confidence

Diving into Experimentation: How On The Beach Perfected Personalized Messaging 
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Diving into Experimentation: How On The Beach Perfected Personalized Messaging 

From Lookers to Bookers: The Small Tests Fueling Hotel Growth
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From Lookers to Bookers: The Small Tests Fueling Hotel Growth

Destination: Different – How Gen Z is Rewriting the Travel Playbook
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Destination: Different – How Gen Z is Rewriting the Travel Playbook

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