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John Hughes

John Hughes

Vice President of Marketing

John Hughes is the Vice President of Marketing at Wingify, with over 20 years experience in tech and SaaS. He is passionate about creativity and global growth, contributing to the blog with insights on optimization and marketing in the travel industry.

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Flying Through Checkout: How Experimentation Shapes Airline Consumer Behavior
7 Min Read

Flying Through Checkout: How Experimentation Shapes Airline Consumer Behavior

The Mobile Playbook: Personalization, Performance, and Profitability
5 Min Read

The Mobile Playbook: Personalization, Performance, and Profitability

How The Contentsquare & Wingify Integration Improves Testing & Drives Results
8 Min Read

How The Contentsquare & Wingify Integration Improves Testing & Drives Results

Failing Forward for Experimentation Success | Shiva Manjunath
4 Min Read

Failing Forward for Experimentation Success | Shiva Manjunath

Hotel Chocolat at CX Circle: Sweetening Loyalty with Experimentation
5 Min Read

Hotel Chocolat at CX Circle: Sweetening Loyalty with Experimentation

Tapping into Emotional Marketing | Talia Wolf
5 Min Read

Tapping into Emotional Marketing | Talia Wolf

Trial and Error of Building a Culture of Experimentation in Marketing | Rand Fishkin
6 Min Read

Trial and Error of Building a Culture of Experimentation in Marketing | Rand Fishkin

Analytics Reach New Heights With Google BigQuery + Wingify
3 Min Read

Analytics Reach New Heights With Google BigQuery + Wingify

Finding Our Better: Wingify’s New Brand Identity
4 Min Read

Finding Our Better: Wingify’s New Brand Identity

Taking an Outcome-Driven Approach | Ruben de Boer
6 Min Read

Taking an Outcome-Driven Approach | Ruben de Boer

Personalization Approach Remastered | David Mannheim
7 Min Read

Personalization Approach Remastered | David Mannheim

Put Data in the Driver’s Seat | Marianne Stjernvall
6 Min Read

Put Data in the Driver’s Seat | Marianne Stjernvall

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