Webinar
Karl Gilis
Managing Partner
When done properly, user tests give you so much valuable input that you’ll have a never-ending stream of ideas for improving your website. But the key to everything lies with the moderators. Their approach has a significant impact on what you can learn from a user test.
During this webinar, noted CRO expert and “UX Comedian” of the Year,” Karl Gilis covers the most important pitfalls of moderated user testing and ways to avoid these.
Intelligent and thorough user research is an undervalued but a key element in ensuring a business’s A/B tests realize their maximum potential. Also, the right approach to user research translates into better user segmentation, thus enabling personalization.
In this talk, Chris will take you through some practical examples of how user research can drive the quantity of ideas, their quality and originality, which in turn leads to a much more successful overall experimentation program.
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