Webinar
Karl Gilis
Managing Partner
When done properly, user tests give you so much valuable input that you’ll have a never-ending stream of ideas for improving your website. But the key to everything lies with the moderators. Their approach has a significant impact on what you can learn from a user test.
During this webinar, noted CRO expert and “UX Comedian” of the Year,” Karl Gilis covers the most important pitfalls of moderated user testing and ways to avoid these.
Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.
Intelligent and thorough user research is an undervalued but a key element in ensuring a business’s A/B tests realize their maximum potential. Also, the right approach to user research translates into better user segmentation, thus enabling personalization.
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