Webinar
Steven Waller
Marketing Director
Ever heard of the HiPPO? It’s the Highest Paid Person’s Opinion. Sometimes, these ideas can throw a curveball at your CRO program.
Join Steve from Develo as he shares insights on kickstarting your testing program, prioritizing tests for maximum impact, and crucially, getting stakeholders on board. He’ll delve into running conversion rate optimization for a major fashion retailer, detailing Develo’s victories and failures, and the invaluable lessons learned along the way.
After analyzing 10,000+ eCommerce A/B tests, the findings are clear—most brands optimize the wrong things. In this session, Jurjen Jongejan, founder of Evidoo, uncovers data-backed insights on what truly drives conversions and changes customer behavior. Walk away with proven strategies and 300 A/B test insights rooted in consumer psychology.
In this webinar, Sarah Fruy talks about how she started experimentation at her organization and leveled up by scaling to personalization. She discusses what it takes to start experimentation for decision-making and guaranteed growth and much more.
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