Webinar
Steven Waller
Marketing Director
Ever heard of the HiPPO? It’s the Highest Paid Person’s Opinion. Sometimes, these ideas can throw a curveball at your CRO program.
Join Steve from Develo as he shares insights on kickstarting your testing program, prioritizing tests for maximum impact, and crucially, getting stakeholders on board. He’ll delve into running conversion rate optimization for a major fashion retailer, detailing Develo’s victories and failures, and the invaluable lessons learned along the way.
A marketer’s instinct is to go after the entire audience that is not converting. Rishi shares his work on this insight and lays down a tactful way to improve conversion rates by expanding on the buyers who are considering or have ever considered your product.
Rishi Rawat
eCommerce has changed, and what worked five years ago won’t drive growth today. Some brands are scaling fast—boosting AOV, increasing retention, and turning first-time buyers into repeat customers. Others are stuck, struggling to keep up. In this session, Marc Uitterhoeve, CEO of Dexter Agency, reveals the new rules of eCommerce success—the strategies, tests, and optimizations that separate winning brands from those still trying to figure it out.
Marc Uitterhoeve
Free for 30 days. No credit card required.
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