Webinar
Evelina Jörhov
Head of CRO & Analytics
Optimizing user experience is critical for increasing engagement, driving conversions, and improving overall website performance. Tools like heatmaps and scroll maps offer valuable insights by allowing you to visualize how visitors interact with your site. They show where users click, how far they scroll, and which areas capture the most attention.
By analyzing these interaction patterns, we can make data-driven decisions to enhance content placement, simplify navigation, and create a more engaging, user-friendly experience. In this session, Evelina Jörhov, Head of CRO & Analytics at Transact (Omnicom Media Group), will demonstrate the use of heatmaps through real-world case studies and provide actionable strategies for turning user insights into impactful improvements.
Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the Wingify Experimentation Platform.
Digital marketers and business owners no longer “Launch and See.” They don’t exhaust their budgets and then analyze if it was money well-spent. This is because the design process is getting smarter. In this session, Brian Massey, founder of Conversion Sciences LLC digs deeper into this and discusses how data has changed the design process, and for the better.
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