Webinar
Nimrod Kozol
Head of Growth Marketing
The webinar, led by Nimrod Kozol, Head of Growth Marketing at Lusha focused on the complexities of website optimization for growth, using Wingify as a testing tool. He discussed the importance of segmentation, identifying different user groups, and the balance between business needs and testing. He shared Lusha's approach of starting small with tests, gradually increasing them, and monitoring the impact on KPIs.
He also addressed the challenge of balancing different user funnels, emphasizing the need for users to sign up before accessing self-service packages. The host facilitated a Q&A session, addressing queries about testing methods, user segmentation, and balancing business needs with testing.
Explore the insider insights from Simon's collaborations with top ecommerce brands. He breaks down what's effective and areas for improvement, setting the stage for your business success in 2024.
Simon Peat
In our latest research, we interviewed and surveyed 400 European online shoppers to find out what users expect from eCommerce shops in 2023. We then distilled these results and converted them into actionable insights. Join us in this webinar to uncover the results of our recent study, "What Users Expect from Online Shops," and experience a deep dive into the online buying preferences of EU shoppers to understand what makes a Great eCommerce experience in 2023.
Jan Marks
Ruben de Boer
Free for 30 days. No credit card required.
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