Webinar
Nimrod Kozol
Head of Growth Marketing
The webinar, led by Nimrod Kozol, Head of Growth Marketing at Lusha focused on the complexities of website optimization for growth, using Wingify as a testing tool. He discussed the importance of segmentation, identifying different user groups, and the balance between business needs and testing. He shared Lusha's approach of starting small with tests, gradually increasing them, and monitoring the impact on KPIs.
He also addressed the challenge of balancing different user funnels, emphasizing the need for users to sign up before accessing self-service packages. The host facilitated a Q&A session, addressing queries about testing methods, user segmentation, and balancing business needs with testing.
Experiment design is an art that still needs some training- something which is not abundantly available today. To bridge this knowledge gap, Michel and Thierry from Bammboo - one of Europe’s first growth hacking agencies - are joining us to discuss their approach to designing winning experiments.
Michel Faas
Thierry de Vries
A/B testing helps refine your site, but what happens between test cycles? Join Gonca Gülser, CTO & Co-founder at Quin AI, to explore how Wingify + Quin AI combine structured testing with real-time AI to personalize user experiences instantly and drive higher conversions.
Gonca Gulser
Free for 30 days. No credit card required.
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