Webinar
Nimrod Kozol
Head of Growth Marketing
The webinar, led by Nimrod Kozol, Head of Growth Marketing at Lusha focused on the complexities of website optimization for growth, using Wingify as a testing tool. He discussed the importance of segmentation, identifying different user groups, and the balance between business needs and testing. He shared Lusha's approach of starting small with tests, gradually increasing them, and monitoring the impact on KPIs.
He also addressed the challenge of balancing different user funnels, emphasizing the need for users to sign up before accessing self-service packages. The host facilitated a Q&A session, addressing queries about testing methods, user segmentation, and balancing business needs with testing.
Even with advanced tech, achieving high-converting customer funnels requires the vital ingredient of emotions. In this session, Talia Wolf will reveal how to harness Emotional Marketing for conversion impact and seamlessly integrate it into your experimental design.
Talia Wolf
Join Wingify’s Lead Data Scientist, Ishan Goel, for an insightful fireside chat on the enhanced stats engine. Discover new reporting features, upcoming improvements, and get answers to your questions in a live Q&A.
Ishan Goel
Thejas Sridhar
Free for 30 days. No credit card required.
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