Webinar
Ruben de Boer
Lead Conversion Manager
In this webinar, Divyansh and Ruben delve into the intricacies of A/B testing and its role in conversion rate optimization (CRO). Ruben, a CRO expert, emphasizes the importance of learning from both successful and unsuccessful experiments. He explains how to analyze data from A/B tests to verify or deny behavioral hypotheses, and how this knowledge can drive revenue and conversion rates.
Ruben also demonstrates how to create a detailed A/B test report, highlighting the difference between results and learnings. He advises against simply summarizing results, instead encouraging attendees to answer key questions to gain valuable insights. These include whether the hypothesis was confirmed, how the results align with previous knowledge, and what can be inferred about customer needs and motivations. Ruben introduces the concept of evidence-based prioritization, which helps build on learnings and successes. The webinar concludes with a poll asking attendees about their current prioritization models.
In this webinar, you will learn about the industry challenges Manuel has seen and why they happen. You will learn the key concepts of what goes into building an ecosystem of experimentation, the key ingredients and people needed to make this happen, and what impact that change can have on your business.
Manuel da Costa
Join Evelina Jörhov, Head of CRO & Analytics at Transact, as she shares how to optimize your website’s user experience using heatmaps and scroll maps. Through real-world case studies, you’ll gain actionable strategies to boost engagement and conversions.
Evelina Jörhov
Free for 30 days. No credit card required.
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