Webinar
Rishi Rawat
Founder
The webinar, hosted by Divyansh from Wingify, features Rishi from Frictionless Commerce, who shares insights on experimentation and conversion rate optimization. Rishi introduces a new concept his team has been developing, emphasizing the need to focus on a smaller audience segment for better conversion rates.
Rishi explains his strategy of ignoring 80% of people who will never convert, recognizing that 4% are already buying, and focusing on the 16% who are potential buyers. He discusses the importance of creating a mechanism for those who need more convincing to raise their hands, and then displaying a hyper-targeted, statistically valid, needle-moving sales pitch to them.
He also addresses the concept of 'risk' in the buyer's mind, arguing that even with a return policy, buyers still perceive risk. He emphasizes the need to construct a sales pitch that addresses this anxiety, and the importance of testing multiple variations to identify this anxiety.
During the Q&A session, attendees like Ethan and Fanal are given the opportunity to ask questions directly. Rishi's approach encourages audience participation, with attendees sharing their thoughts and questions throughout the session.
This webinar outlines intricate steps for the success of your A/B testing campaigns, equipping you with the knowledge to avoid the often layered pitfalls of experimentation.
Heidi Pauer
David Mannheim, the founder of User Conversion, has spent years trying to understand why ideas fail and how to come up with the ones that succeed. In this session, he'll show you how he's helped companies like Sports Direct, Boots, and BrewDog create ideas for testing that are innovative, unique, creative, and, above all else, impactful.
David Mannheim
Vipul Bansal
Free for 30 days. No credit card required.
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Free for 30 days. No credit card required.