Webinar
Ali Good
Global Head of Strategy and Product Marketing
The webinar, hosted by Siddhartha, featured Ali Good, Global Head of Strategy & Product Marketing at Quizizz, discussing the importance of customer voices and A/B testing in product marketing. Ali shared her insights on email subject line testing, customer surveys, focus groups, and interviews. She emphasized the need for a substantial response rate to lend credibility to survey results and shared a unique hack for coding responses during focus groups and interviews.
Ali also stressed the importance of asking about customer behaviors rather than desires and only asking questions that will lead to actionable insights. She also touched on the importance of analyzing quantitative data like engagement statistics and click-through rates.
In this webinar, Nick discusses the step-by-step experimentation approach that’s followed at Digital Operatives to deliver delightful experiences for clients. He is accompanied by one of their happy clients, Courtney from Baby Tula, who will talk about her conversion optimization journey with Wingify & Digital Operatives. Baby Tula is a premier baby carrier brand, and Wingify helped the company drive 16% more revenue out of 20% less traffic using a structured approach for experimentation.
Nicholas Powell
Courtney Winters
Intelligent and thorough user research is an undervalued but a key element in ensuring a business’s A/B tests realize their maximum potential. Also, the right approach to user research translates into better user segmentation, thus enabling personalization.
Paul Rouke
Sushant Sharma
Free for 30 days. No credit card required.
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