Webinar
Ali Good
Global Head of Strategy and Product Marketing
The webinar, hosted by Siddhartha, featured Ali Good, Global Head of Strategy & Product Marketing at Quizizz, discussing the importance of customer voices and A/B testing in product marketing. Ali shared her insights on email subject line testing, customer surveys, focus groups, and interviews. She emphasized the need for a substantial response rate to lend credibility to survey results and shared a unique hack for coding responses during focus groups and interviews.
Ali also stressed the importance of asking about customer behaviors rather than desires and only asking questions that will lead to actionable insights. She also touched on the importance of analyzing quantitative data like engagement statistics and click-through rates.
Google’s announcement to sunset their AB testing tool was a surprise for most businesses who were relying on Google’s (yet another) free offering. In this webinar, we showcase the many capabilities of the Wingify Experimentation Platform.
Jan Marks
David Otero
In his presentation, Ruben shows a step-by-step method of using research and experimentation to combine all learnings into behavioral insights. With this method, you will not only improve your research and conversion rate optimization practices but actually learn and provide a much more pleasant journey for your potential customers!
Ruben de Boer
Free for 30 days. No credit card required.
Talk to a sales representative
Your dedicated Wingify representative will be in touch shortly to set up a time.
at
Increase in Trial activation
Free for 30 days. No credit card required.