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Webinar

Experience Optimization In Uncertain Times

45 mins
Ashwin Gupta

Ashwin Gupta

Ex - Growth

VWO AB Tasty
Utkarsh Rai

Utkarsh Rai

Ex - Product Marketer

VWO AB Tasty

Experience Optimization In Uncertain Times

The webinar, hosted by Utkarsh from Wingify, featured Ashwin Gupta, who leads growth at Wingify, discussing the importance of understanding and adapting to changing customer behavior during uncertain times. Ashwin emphasized the need for businesses to reassess their growth strategies, maximize user acquisition and retention, and reduce friction in their operations.

He also highlighted the importance of a product-led approach, especially for B2B businesses, and shared an example of a fitness app that adapted its business model in response to COVID-19. The session concluded with a Q&A segment, providing participants with tailored advice for their specific situations.

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