Webinar
Jan Marks
Director, Europe & Latin America, VWO AB Tasty
David Otero
Sr. Consultant International Data
The webinar, hosted by Jan from Wingify, delves into the process of conversion rate optimization testing, featuring insights from experts David Otero and Sergio. David, with his 13 years of experience, emphasizes the importance of patience and caution when interpreting initial test results. Sergio provides a walkthrough of the Wingify platform, highlighting its ability to provide detailed results, including heat maps for specific variations and post-test segmentation.
The platform's capabilities allow for a deeper understanding of visitor behavior, aiding in identifying problems or successes in tests. The webinar encourages audience engagement and offers further assistance for a more in-depth understanding of the platform.
By focusing on the process of experimentation, companies can also develop a culture of continuous improvement and learning. This webinar will make you see the blocks needed to make experimentation an ongoing part of the company's DNA.
In his presentation, Ruben shows a step-by-step method of using research and experimentation to combine all learnings into behavioral insights. With this method, you will not only improve your research and conversion rate optimization practices but actually learn and provide a much more pleasant journey for your potential customers!
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