AB Tasty and VWO have united, because half the loop was never enough.

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Webinar

Top or Flop? The Live Experiment Challenge APAC

Julia Simon

Julia Simon

VP APAC

VWO AB Tasty
Georgia Shield

Georgia Shield

Web Technology Lead APAC, ResMed

Carleen Harawira

Carleen Harawira

General Manager Marketing & Customer Experience, Shaver Shop

Not every experiment is a winner – and that’s exactly why we love them.

In this live session, we’ll dive into real experiments and A/B tests – the ones that nailed it, the ones that surprised us, and the ones that humbled us.

We’ll walk through the idea, the hypothesis, and the setup… and before we reveal the results, you’ll get to interact and vote live on whether each test was a top or a flop.

Because even when a test doesn’t perform as expected, the learning is often the biggest win.

Together with ResMed and Shaver Shop we’ll walk through 5 experiments that truly moved the needle, across banking, luxury, and beauty.

What you’ll learn:

How to turn test results, good and bad, into meaningful decisions

Why some “sure bets” flop (and what they reveal about user behavior)

Practical experiment ideas you can adapt and run yourself

A smarter way to judge tests beyond simple win/lose outcomes

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