CRO Circle: Scale Experimentation With the Team You Already Have

Most CRO scaling advice ends in the same place: hire more people. For startups and scaleups operating under real resource constraints, that’s not an answer, it’s a wall. Siyu Luo, CRO Lead at getolo, has a different argument: the team you need already exists inside your organization, it just hasn’t been organized yet.

The CRO Circle is the structure she built to fix that. It brings together designers, developers, marketers, and content managers — not as a new org chart entry, but as a cross-functional group with a shared way of working around experimentation. The real problem in most organizations isn’t talent, it’s alignment: siloed decisions, disconnected priorities, experiments that launch without stakeholder buy-in.

Siyu will walk through her four-part framework to build a cross-functional experimentation practice — how to identify the right people, define roles that make collaboration stick, create decision clarity without slowing collaboration and speed, and establish shared working rhythms that keep teams aligned and collaboration sustainable. If you’re a CRO manager, experimentation lead, or digital marketer trying to build a coherent testing practice without waiting on new hires, leave with a framework you can apply immediately, a clear path to leadership alignment, and a model for turning isolated tests into a compounding learning system with shared organizational learnings. No new headcount required.