Redefining Experimentation: What Should Optimization Look Like in 2026?

Fifty-three percent of customers say personalization has left them with a negative experience, according to Gartner’s survey of 1,464 B2B buyers and consumers. Personalized customers spend more, but they are 3.2 times more likely to regret the purchase and 44% less likely to buy again. Validation, not personalization, decides which side of that split you land on.

Join Karamvir Singh, Director of North America at Wingify, for a live session on what optimization should look like in 2026. Karamvir walks through the shift from isolated tests to a connected loop: understand, decide, activate, measure, repeat, then demos how Wandz, Wingify’s agentic AI, moves that loop from insight to action on one platform.

This session is built for CRO leads and growth marketers running a scattered tool stack. You leave with a clearer read on what to validate before you personalize, and a first look at Wandz doing the work live.