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Webinar

Real-Time Personalization

Max Taylor

Max Taylor

Solutions Engineer

mixpanel
Alisha Woodward

Alisha Woodward

Customer Success Manager

VWO AB Tasty

Personalization and its Impact on User Engagement

We look at how you can personalize your visitors’ digital experience in real-time with data and experimentation.

Discover how Mixpanel aids in tracking user behavior and engagement, utilizing cohorts to unveil groups of users with shared characteristics or behaviors. We’ll showcase Wingify’s role in crafting personalized user experiences, leveraging insights gleaned from Mixpanel analytics to drive winning variant determinations and enhance user engagement.

We’ll discuss:

  • How Mixpanel helps track user behavior and engagement.
  • How Mixpanel can use cohorts to show groups of users that share a certain set of properties or perform a similar sequence of events.
  • Showcase Wingify’s role in creating personalized user experiences based on the insights gained from Mixpanel analytics.
  • Determine different sets of users in Wingify for more winning variants.
  • Personalize for your users based on empathy.

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