Webinar
Shanelle Mullin
Customer Acquisition Program Manager, CRO
You know about optimization and experimentation at the top of the funnel. Voice of customer landing page copy that increased conversions by 15%, form field tweaks that increased MQLs by 12% – you’ve heard it all before. But what about mid- and bottom-of-funnel optimization and experimentation?
The Pareto Principle states that you get 80% of your revenue from 20% of your customers and acquiring new customers is 5-25 times more expensive than retaining existing customers. So, learn the step-by-step process for getting more out of your entire SaaS lifecycle.
In Episode 4 of The Taste Test, host Kate Feng from Wingify sits down with Kit Heighway, Director of Optimisation at Daydot (part of FutureGroup), to explore how…
Kate Feng
Kit Heighway
Stop juggling multiple tools—and multiple subscriptions. Digital optimization is too often fragmented. You analyze user behavior in one platform, then switch to another to run experiments. The result?…
Shashank Pathak
David Halk
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