Webinar
Tim Mehta
Manager, Conversion Rate Optimization
There are times when rules can be broken. The severity of breaking or bending these rules changes as your industry and risk change. This presentation is about the shortcuts that business experimentation programs can take that still lead to business value but bend the rules of the standard scientific method. There are certain liberties that business testing programs can take that lead to a similar/the same outcome.
In Episode 4 of The Taste Test, host Kate Feng from Wingify sits down with Kit Heighway, Director of Optimisation at Daydot (part of FutureGroup), to explore how…
Stop juggling multiple tools—and multiple subscriptions. Digital optimization is too often fragmented. You analyze user behavior in one platform, then switch to another to run experiments. The result?…
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