Webinar
Johann Van Tonder
CEO
The webinar, led by Johann from AWA Digital, focuses on the importance of learning from experimentation and AB testing in businesses. Johann emphasizes that only 25% of experiments typically result in improvement, but the key is to learn from all outcomes. He introduces the concept of a 100% learning rate, transforming a 75% failure rate into valuable insights. He also discusses the importance of understanding the customer journey on your website and digital products, and how this knowledge can be used to prioritize test ideas and experiments.
The webinar is interactive, with attendees encouraged to ask questions throughout. Johann also highlights the success of tech giants who have an experimentation culture, showing how their growth outpaces other companies. The goal of the presentation is to provide attendees with easy tweaks to increase learning and decrease biases, using data analysis to identify which hypotheses to address.
By taking examples from companies like ALDI, Domino’s Pizza, and Opel, the speaker will discuss how to tie data and personalization together for successful engagement.
Daniel Nokes
David Mannheim, the founder of User Conversion, has spent years trying to understand why ideas fail and how to come up with the ones that succeed. In this session, he'll show you how he's helped companies like Sports Direct, Boots, and BrewDog create ideas for testing that are innovative, unique, creative, and, above all else, impactful.
David Mannheim
Vipul Bansal
Free for 30 days. No credit card required.
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