AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Webinar

Decoding Online Shopping: Consumer Trends 2024

Mary Kate Cash

Mary Kate Cash

Head of Growth Marketing, North America

VWO AB Tasty
John Hughes

John Hughes

Vice President of Marketing

VWO AB Tasty

In the vast and ever-evolving landscape of e-commerce, standing out from the competition isn’t just about offering a great product or service—it’s about inching closer to the individual.

Watch our webinar to uncover the secrets of consumer behavior and explore the latest trends in online shopping for 2024. Discover what drives consumers to click ‘buy,’ what keeps them coming back, all tailored to help you optimize your e-commerce strategies.

We’ll cover:

  • Consumer Habits: What are they buying and where?
  • Purchase Influences: What factors influence their decisions?
  • Frustrations: Why do they leave without buying?
  • Data Security: How confident are they about their data safety?
  • AI in E-commerce: Where do shoppers expect AI to assist?
  • Personalization: What do they want from a tailored shopping experience?

More Webinars

The Science of Digital Trust: Reducing Friction & Turning Hesitant Users Into Buyers

In Episode 4 of The Taste Test, host Kate Feng from Wingify sits down with Kit Heighway, Director of Optimisation at Daydot (part of FutureGroup), to explore how…

Kate Feng Kate Feng
Kit Heighway Kit Heighway
Watch Now

How to Turn User Insights into Experiments in One Click

Stop juggling multiple tools—and multiple subscriptions. Digital optimization is too often fragmented. You analyze user behavior in one platform, then switch to another to run experiments. The result?…

Shashank Pathak Shashank Pathak
David Halk David Halk
Watch Now

The better way to test,
learn and grow

Get a Demo Start Trial