AB Tasty and VWO have united, because half the loop was never enough.

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Webinar

Cutting Guesswork About Users With Data-Driven Conversion Optimization

Erica Schroder

Erica Schroder

Web Manager

Brainshark
Pablo Paternain

Pablo Paternain

Senior Product Owner

Quandoo
Rahul Jain

Rahul Jain

Ex - Senior Product Manager

VWO AB Tasty

To build an optimized website funnel, you need to capture the pulse of your users. What is it they’re looking for? What’s stopping them from taking the desired action? What could you do better to improve their experience on your website?

This session will answer all such questions and more. In this webinar, BrainShark and Quandoo will discuss ways to successfully conduct visitor research. Both these brands have been leveraging data to build strong hypotheses for their optimization program, and this session will help you in doing the same.

Key takeaways:

  • How to interpret heatmaps, screen recording, surveys, and more
  • Setting up a research blueprint—how it can support your CRO journey
  • How businesses like BrainShark and Quandoo leverage data to build strong hypotheses
  • The tools and techniques for understanding website visitor behavior

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Explore how AI can advance your optimization efforts by accelerating experiment setup, uncovering user insights, and boosting conversions. Join our PMM to learn practical strategies for leveraging Wingify Copilot to make impactful decisions faster.

Thejas Sridhar Thejas Sridhar
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Data Dilemma

Laura Amin is an INSEAD graduate who currently is straddling both Product Management and Product Marketing at ecobee Inc. which introduced the world’s first smart wi-fi thermostat to help millions of consumers save money, conserve energy, and seamlessly bring home automation into their lives. She talk about the data dilemma we constantly face and how to navigate it.

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