Winning in Inflation with Bundles: CRO Tactics for D2C Brands

In this Wingify webinar, Marketing Manager Shilpa introduces Piyush Jain, Founder and CEO of Loop Subscriptions. Piyush provides a detailed discussion on designing product pages for bundles, emphasizing the importance of simplicity and clarity in the customer's decision-making process. He uses the brand Edge Proof as an example, highlighting their step-by-step process for customers to choose bundle options, from flavor selection to quantity and subscription options.

Piyush also discusses the importance of testing different presentations to see what works best, such as offering options of size and flavors, and clearly outlining the benefits. He suggests starting with displaying multiple products and letting the customer choose, but as the product range increases, a more structured approach may be needed to improve conversion rates.

He also recommends using tools like Wingify's heatmap to track customer clicks and optimize the page accordingly. For instance, if certain flavors receive more clicks, others could be removed to simplify decision-making for customers. Piyush encourages continuous testing and optimization based on customer behavior and preferences. The webinar encourages further questions and interaction from the participants.