Webinar
Bas Wouters
Author "Online Influence" & Founder, Online Influence Institute
The webinar, hosted by Wingify, features Bas Wouters, Founder of the Online Influence Institute, discussing the importance of clear communication and personalization to increase conversions. Bas emphasizes the need to understand your audience and tailor messages accordingly, using data to inform these decisions.
He also addresses the balance between simple language and technical jargon, suggesting that while initial decisions are often made using 'system 1' thinking (quick, intuitive decisions), there is a place for more detailed, 'system 2' thinking (slow, rational decisions) in the customer journey. The webinar is interactive, with Bos providing practical examples and answering audience questions.
The right technical support for your A/B testing program requires so much more than just HTML, CSS, and JS. Tune in to listen to Jonny Longden from Journey Further to find out how to get the right development support in place.
Every business is looking for innovation and growth. Experimentation can be a primary driver of both. Watch this webinar to learn about some common misconceptions, mistakes, and why experimentation is worth the hype.
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