Webinar
Bas Wouters
Author "Online Influence" & Founder, Online Influence Institute
The webinar, hosted by Wingify, features Bas Wouters, Founder of the Online Influence Institute, discussing the importance of clear communication and personalization to increase conversions. Bas emphasizes the need to understand your audience and tailor messages accordingly, using data to inform these decisions.
He also addresses the balance between simple language and technical jargon, suggesting that while initial decisions are often made using 'system 1' thinking (quick, intuitive decisions), there is a place for more detailed, 'system 2' thinking (slow, rational decisions) in the customer journey. The webinar is interactive, with Bos providing practical examples and answering audience questions.
Digital Marketers must use innovation to keep their brands relevant and engaging in today's world. But, how should one strike a balance between innovation and optimization? Join Sam Baker, who has over seven years of web experimentation experience, to learn how to synchronize the two approaches effectively.
Optimization programs can exponentially increase your costs if not done efficiently. And efficiency is all about eliminating friction from the optimization process. In this webinar, learn how you can optimize your website without emptying your bank.
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