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Webinar

Boost your Conversion with Proven Behavioral Science Techniques

60 mins
Bas Wouters

Bas Wouters

Author "Online Influence" & Founder, Online Influence Institute

“A must study for everyone in the field of online persuasion” - Dr Robert Cialdini

The webinar, hosted by Wingify, features Bas Wouters, Founder of the Online Influence Institute, discussing the importance of clear communication and personalization to increase conversions. Bas emphasizes the need to understand your audience and tailor messages accordingly, using data to inform these decisions.

He also addresses the balance between simple language and technical jargon, suggesting that while initial decisions are often made using 'system 1' thinking (quick, intuitive decisions), there is a place for more detailed, 'system 2' thinking (slow, rational decisions) in the customer journey. The webinar is interactive, with Bos providing practical examples and answering audience questions.

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