Webinar
Eden Bidani
Head of Strategy & Copy, CAPE.Agency
The Wingify webinar, hosted by Divyansh, featured Eden from Green Light Copy, who shared her unique perspective on copywriting and its impact on conversion rates. Eden discussed a case study where a simple line of microcopy significantly improved the quality of leads generated from a quiz. She also shared an example of a landing page variation with a headline that captured attention and led to a conversion rate of over 21%, a significant increase from the client's previous rates.
Eden emphasized the importance of capturing and holding user's attention, giving them reasons to care about the product or service, and inspiring them to take action. She also suggested not being afraid to reference competing solutions in copy, as it can build trust and show understanding of the user. The webinar concluded with an interactive Q&A session, allowing attendees to delve deeper into the discussed topics.
In this webinar, Wingify and Pipefy collaborate to discuss modeling workflows, customizing stages, and testing outcomes that allow teams to not just automate their workflows but orchestrate their processes for an improved customer journey.
João Corona
In this webinar, Lucas will talk about how CRO skills can help a company grow by applying typical processes and analysis to different business contexts in a growth environment. We'll connect CRO with other company objectives in different ways: quali-quanti analysis importance for hiring new tools, the hypothesis test cycle and its importance to project management, A/B test as part of strategic initiatives vs isolated tests, and the maturation of the area as your company grows.
Lucas Kenji
Free for 30 days. No credit card required.
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