AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Free Tool

Web Push Notification ROI
Calculator

Enter your website traffic details and find out how much more revenue you can make using Web Push Notifications.

Ecommerce
Publisher

$1538

more monthly revenue attributed to Browser Push Notifications.

This output is calculated assuming values for notification delivery rate, click through rate, and frequency of notifications sent in a month. The result varies for different industries. The output also assumes the standard eCommerce conversion rate of 3%.

38

more returning visitors every month from Browser Push Notifications

This output is calculated using pan-industry averages for notification delivery rate, click through rate, and frequency of notifications sent in a month. Your actual result may slightly vary based on your domain.

Web Push Return on Investment (ROI)

Web push ROI is the measure of performance of an investment made in web push notifications to retarget site visitors. Web push notifications act as an effective communication channel for:

Reach customers beyond the inbox

Push notifications offer higher reach than email for businesses and offer a greater or equal return on investment. The cost per click-through of email is higher, while web push CTR stands at par with email.

Reach customers beyond the inbox illustration

Bring customers back when it matters

Re-engage prospects who have shown interest in your business but did not convert.

Grow revenue from existing customers

Reach existing or recurring customers to up-sell, cross-sell, or keep them engaged.

How is Web Push ROI calculated?

The ROI of Web Push Notification is calculated as a product of the below-mentioned metrics:

Unique visitors

Count of average monthly unique visitors.

Opt-in rate

Percentage of subscribers opted-in.

Actionable insights

Signals from delivery, clicks, and conversions that show whether notifications are working.

Delivery rate

The ratio of impressions and successfully delivered messages to total messages sent (assuming subscribers are online to receive a message).

CTR

Percentage of clicks per delivered messages (assuming all clicks result in a session).

Average order value (eCommerce)

The average total of every order placed over a defined period of time.

Average monthly sessions (Publishers)

The average amount of time a visitor spends on the website in a month.

Conversion rate

Industry standard (2–3%).

Why should you measure ROI of Web Push Notifications?

As a web marketer, you should know where to invest your resources while designing your communication strategy. Web push notifications can save you money as compared to mobile app push notifications, where designing is an expensive process. Therefore, it's imperative to know the measure of your ROI from different channels to invest wisely.

Wingify Engage enables businesses to bring back their lost website visitors by offering:

Web push notifications preview illustration

Show your shoppers what they came for.

Get a Demo Start Trial