Free Tool

ROI Calculator

Quantify the business value of feature flags, rollouts, A/B tests, and personalization using Wingify's unified experimentation platform.

Traffic & Revenue

Monthly active users

Current conversion rate

Average revenue per conversion

Experimentation Program

Feature flags / experiments per month

Average lift per winning experiment

Win rate (experiments that show positive impact)

Team & Operations

Engineers on feature delivery

Average hourly engineering cost

Advanced settings

Risk & Incident Cost

Incidents per year (without flagging)

Average incident cost

Incident reduction with Wingify rollbacks

Engineering Efficiency

Hours/month spent on manual flag management (before Wingify)

hours

Time saved with Wingify (automated rollouts, REST APIs, SDK)

Personalization Impact

Include personalization uplift in calculation

% of users receiving personalized experience

Conversion uplift from personalization

Projected ROI

Annual Net Benefit

Estimated yearly return

Revenue from winning experiments $0K

Personalization uplift $0K

Incident cost avoided $0K

Engineering time saved ($/yr) $0K

Benefit Breakdown

Experiments 00

Personalization 00

Risk avoided 00

Eng efficiency 00

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Assumptions: Experiment revenue calculated on annual compounding wins. Personalization assumes Wingify's Personalize Rules feature. Risk reduction based on Wingify's automated rollback and gradual rollout capabilities.

Disclaimer: This simulator provides directional estimates based on inputs. Results may vary from the in-app ROI calculator.

Review and correct errors to calculate ROI accurately.

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