About Groupama
Groupama is a multinational insurance group operating in 10 countries. They turned to Wingify Emotions to help better adapt their testing strategy to fit their wide range of customer profiles.
Why Wingify?
“We implemented Wingify Emotions quickly because there are low barriers to entry. Wingify Emotions is a good return on investment”
Emmanuel Béguin Head of E-commerce Groupama
Goals
Groupama wanted to find a way to better adapt their A/B testing approach to fit customers unique emotional needs. They already had a testing solution in place but were curious about the innovative emotional targeting from Wingify Emotions.
Tests run
An A/B test was created focusing on the quote form. The “Intuitive” segment was shown a reassuring message on the quote form promising the protection of their private data. Meanwhile, the “Rationals” segment was shown the form without the extra messaging, allowing them to continue without distraction.
RESULTS
Within 2 weeks, Groupama had their results. It was an instant win, with targeted messaging from Wingify Emotions leading to a 10% increase in quote submissions. They also saw a 2 point increase in passage to the next step of the quote form, nudging customers further through the funnel.
TAKEAWAYS
With an early success of the first test, Groupama decided to implement Wingify Emotions due to the immediate return on investment they saw.
Overall impact
10% increase in quote submissions
+ 10%
Conclusion
Groupama needed a way to speak to each customer the way that customer thinks. That was enough for the team to use Wingify Emotions.
So, what would your forms say if they knew how each visitor felt?
Book a free Wingify demo and see how Wingify Emotions can match your messaging to your customers’ emotional profiles.
