About Cosentino
Cosentino S.A. is a global leader in the design and manufacture of surfaces and building materials, serving both business and consumer customers worldwide. Its US site runs on custom code, with separate desktop and mobile navigation — a reflection of the company’s commitment to a polished, high-quality digital experience.
Goals: Bringing the Contact page out of the footer
Carmen Franco Berruezo, Performance & CRO Campaign Leader, wanted to make the “Contact” button easier to find so more visitors would reach out. To test this, she wanted to add a link to the Contact section in the main menu.
Observations: Why a simple menu change wasn’t simple
Testing the idea meant changing the site’s navigation — something that was difficult for three reasons:
- Custom-coded site: cosentino.com runs on custom code, with separate desktop and mobile menus. The point-and-click visual editors Carmen had used on CMS-based sites never worked reliably here.
- Developer dependency: Navigation changes were usually developer work, so ideas like this one queued behind other priorities.
- Time: Building, checking and approving a test like this would normally take more than six hours.
Tests run: Clearing all three roadblocks with Wingz
Carmen described the change to Wingz, Wingify’s AI layer, in a single plain-English message, and Wingz built a working variation on the live site — no developer, and no code written by hand.
- The prompt: “Create a new access for the contact section, which is in the footer right now, and place a new option in the main menu on all of the pages from cosentino.com/usa.”
- The build: Wingz read the page structure and wrote the variation itself. It adds a Contact item to both the desktop and mobile menus, links it to cosentino.com/usa/contact/, and matches the existing menu styling. It also carries the site’s analytics tags, so menu clicks are reported like any other nav item.
- QA: Carmen asked Wingz to confirm the campaign was live and that the change applied to every page under cosentino.com/usa/. Wingz re-validated the URL targeting on request.
- Launch: The test went live the same day as a 50/50 A/B test across all US visitors, with Contact page visits as the primary goal. Clicks on the new menu link and on the existing footer link were tracked as secondary goals.
The entire conversation with Wingz took about 75 minutes. Including internal approvals, the test went from idea to live in roughly two hours.
The results
The Contact link more than doubled visits to the Contact page. The variation was declared the winner the very next day, with a 100% probability of beating the control.
At the same time, the footer clicks on “contact” barely moved, which suggests the menu link did more than shift existing visitors from the footer to the header — it surfaced contact intent the footer had been missing.
And it wasn’t just traffic. Although the experiment was set up to measure visits to the Contact section, the impact reached the bottom of the funnel: lead capture from the Contact page grew by +140% with this single change.
The test was replicated in two more markets. After the US win, the team ran the same test in Canada and the UK, and it proved to be successful in both.
Overall impact
+140% leads captured through the Contact page
+ 140%
Conclusion: Faster tests, without waiting on developers
Wingz cut the time to build this test by more than half and it let their CRO team run tests independently that previously would have required a developer. See what it can do for your team, book a Wingify demo.
Why Wingify?
“The wow factor with Wingz is how easy it is to make changes to technical websites. With CMS-based websites, I have used tools to make changes, but they never work on websites which have custom code. With Wingz, I just ask Wingz to make a change, and it can do it reliably. It doesn’t matter what the website is, it just gets done.” “With Wingz I am going from idea to experiment, including QA and approvals, in just 2 hours. Earlier, without Wingz, this used to take significantly more time.” “We set this test up to drive visits to the Contact page, but what really mattered was what came next: a 140% increase in leads from that one change. That’s when CRO stops being about clicks and starts being about business.”
Carmen Franco Performance & CRO Campaign Leader
