About Copado
Copado is a comprehensive end-to-end Salesforce DevOps platform that is transforming how enterprises deliver software.
The platform empowers teams to deliver business applications faster, smarter, and with greater confidence, making release days obsolete.
Agentia, Copado’s AI-native platform, embeds context-aware agents directly into a team’s Salesforce workflow, helping them move faster while keeping governance and testing at the center.
The Copado community consists of 100,000+ builders, admins, testers, and release managers across the world who come together to learn, share, and grow.
Why Wingify?
Wingify helps us connect user-experience improvements to meaningful outcomes such as form submissions, qualified leads, meetings, and pipeline contribution. Wingz also helps us look beyond the topline results by identifying limitations that may affect interpretation and recommending practical next steps. This allows our team to review campaign performance more efficiently and translate the data into informed testing and optimization decisions.
Jared Diaz Senior Manager, Website Strategy & Operations
Goals
Copado’s primary navigation CTA for mobile visitors is the ‘Book a Demo’ button. However, in the original experience, it was displayed inside the mobile hamburger menu.
This meant visitors had to open the menu before they could even see or click on the primary CTA. The team wanted to understand whether making the CTA easier to find would encourage more visitors to begin the demo-request journey.
Observations
Visitors had to clear an extra step before they could find the primary CTA. They had to open the menu first, locate the CTA, and then click on it.
For a CTA tied directly to Copado’s high-intent visitors, the existing navigation often created friction and added an extra step for visitors at an important part of the journey.
Tests run
Copado used Wingify Testing to run an A/B test on its mobile experience.
Hypothesis
The friction in selecting the primary CTA led the team at Copado to a strong hypothesis: If the ‘Book a Demo’ button were prominently displayed, more visitors would begin the demo-request journey.
The team came up with two ways to close that gap, and each solution was implemented with a different variation:
- Reposition the CTA higher within the existing menu.
- Place the CTA in the mobile header outside the menu.
Changes implemented
Control: CTA remained in its original position within the mobile (hamburger) menu.
Variation 1: The CTA was repositioned higher within the expanded hamburger menu.
Variation 2: A ‘Book a Demo’ button was displayed persistently in the mobile header beside the hamburger icon, removing the need to open the menu at all.
Copado tracked visits to the demo lead page as the primary metric in Wingify.
The team selected this metric as it measured whether making the mobile CTA more visible successfully moved visitors into the demo-request journey.
Alongside it, the team also tracked other secondary metrics:
- Visitors who clicked ‘Book a Demo’ or ‘Book a Consultation’ and reached the demo page.
- Visitors who clicked the CTA and subsequently reached the demo ‘Thank You’ page after booking the demo.
- Clicks on the ‘Book a Demo’ or ‘Book a Consultation’ CTA
Together, these metrics measured progression through the conversion funnel, from initial CTA engagement and arrival on the demo page to completion of the demo request form.
Results
Variation 2 increased conversions to the demo lead page by 68.55%, with visits growing from 8.30% to 9.88%.
Overall impact
68.55% uplift in ‘Book a Demo’ CTA clicks
+ 68.55%
Conclusion
On mobile experiences, one extra tap between intent and action can be the difference between a visitor converting or moving on.
Copado optimized the positioning of the primary CTA button for mobile visitors, encouraging more visitors to begin the journey toward requesting a demo.
The learnings from this experiment continue to inform Copado’s optimization roadmap across mobile navigation, CTA placement and messaging, landing-page experiences, and the demo-request journey.
The team also used Wingz, the AI layer woven into Wingify, to review and summarize the performance of another campaign within its experimentation program, consolidating campaign setup, metrics, and funnel progression into one clear analysis to help decide what to test next.
Wingify gave Copado a structured way to test and validate the results with confidence. Schedule a personalized demo of Wingify to explore how structured experimentation can help your team turn evidence into decisions.
