CAMBRIDGE, MASSACHUSETTS – Wingify, a leading experimentation and conversion optimization platform, is excited to announce a new integration with HubSpot, the customer platform for scaling businesses. This integration ensures a seamless data exchange between the two platforms, allowing users to run experimentation and personalization campaigns on their HubSpot lists.
The new VWO-HubSpot integration will help marketers understand the impact of experiments on their business KPIs and specific user groups that they are already tracking in HubSpot. They can push Wingify experiment data to HubSpot as custom events that can further be used as triggers to build automated workflows.
Key features of the Wingify and HubSpot integration:
- HubSpot lists in Wingify: Import HubSpot visitor lists into Wingify and run targeted campaigns on them.
- Wingify session recording data within HubSpot: Push Wingify session recording data directly into the HubSpot contact activity timeline.
- Wingify campaign data in HubSpot: View experiment data directly within the HubSpot account and use it to segment and filter contacts.
Paresh Mandhyan, VP of Marketing at Wingify commented on the new integration: “We’re dedicated to providing our users with powerful tools to optimize every touchpoint in the customer journey. The powerful integration with HubSpot brings us closer to this goal by ensuring marketers can deeply analyze their contact’s behavior, run tests, and create impactful customer experiences that convert.”
The VWO-HubSpot integration aims to make experimentation more data-driven and actionable for marketing teams, bridging the gap between marketing campaigns and conversion data, while simplifying the flow of information between platforms.
Learn more about the integration in HubSpot’s App Marketplace.
Find out more about it in the Wingify App Marketplace.
