Integrations > ZoomInfo
About ZoomInfo
ZoomInfo is a SaaS platform that provides B2B contact and company intelligence data. It maintains a database of business professionals, companies, and firmographic information gathered through web crawling and other data collection methods. Sales, marketing, and recruiting teams use ZoomInfo to identify potential customers, enrich lead data, and conduct market research.
Benefits
This integration allows you to use ZoomInfo’s firmographic data in Wingify to create targeted A/B tests and personalization campaigns. For instance, you can design personalized experiences and target A/B tests based on key company attributes, IP addresses, and buyer journey stages.
Additionally, you can use ZoomInfo data to create segments across Wingify Insights. For instance, you can use it to segment session recording of high value accounts, or run surveys on them.
Depending on your plan you can use Zoominfo data for segmentation both pre and post a campaign is launched:
- Pre-segmentation: Available with Wingify Pro plan and above
- Post-segmentation: Requires Enterprise plan with Data360 module enabled
Use cases
1. Account-based personalization
The integration enables personalized content delivery based on company attributes identified through ZoomInfo. For instance, when visitors from specific company IP addresses visit your website, you can tailor their experience through personalization.
2. High-value account behavior analysis
Using ZoomInfo’s company identification capabilities, you can create segments of your high-value target accounts and analyze their behavior through Wingify’s session recordings and heatmaps. For example, if you’re targeting enterprise companies in the healthcare sector, you can use ZoomInfo’s firmographic data to identify these visitors and then use Wingify to view their session recording and understand user behavior.
3. Targeted A/B tests
Use account-based data from ZoomInfo to segment your target accounts based on buyer intent, engagement, or predictive scores, and run tests only for these high-value accounts. For example, if ZoomInfo indicates that a company is in the healthcare sector, you can use Wingify to A/B test healthcare-specific messaging
Shared data
Enrich your user data (like company, region, industry etc) within Wingify Data360 by integrating with external tools. This enriched data allows you to segment users more effectively across the Wingify platform.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Audience Targeting
Data from third-party tools is used to target visitors in Wingify campaigns (e.g., 6sense's Firmographic data, Marketo's Smart lists, Segment's audiences). |
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User Profile Enrichment
Enrich your user data (like company, region, industry etc) within Wingify Data360 by integrating with external tools. This enriched data allows you to segment users more effectively across the Wingify platform. |
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