Integrations > Storyblok
About Storyblok
Storyblok is a headless content management system (CMS) with a visual editor, enabling developers and marketers to create, manage, and publish content for websites and digital platforms independently and flexibly.
Benefits
The integration offers a Wingify app in Storyblok app store that you can install to enable a bidirectional sync between the two products. In nutshell, the app offers two benefits:
- It allows you to create feature flags in Wingify within the Storyblok UI. You don’t have to switch between two products for the same.
- Create variation of website or app components within Storyblok and seamlessly sync them in Wingify to run an A/B test.
Use cases
1. Initiate A/B tests on website components from within Storyblok
Select any component of your website and create the variations within the Storyblok CMS. The variations will seamlessly sync in Wingify where you can trigger the test and determine the winning experience.
2. Progressively roll out new experiences
For instance, if you’re testing a new pricing model and want to assess user reactions before launching it to the entire audience, you can use this integration to implement controlled rollout directly within Storyblok. This allows you to gradually introduce the change over time or based on its impact on key metrics.
3. Show personalized content to specific audiences
Let’s say you want to display logos on your website based on the visitor’s location, you can easily create variations for different regions, and configure the personalization rules in Wingify to serve the content based on the visitor’s country.
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
