Integrations > Piwik PRO
About Piwik PRO
Piwik PRO is a privacy-focused web analytics platform that helps organizations track and analyze their website visitors’ behavior while maintaining data privacy compliance. It’s similar to Google Analytics but with stronger privacy features and the option to host the analytics data on your own servers, giving you full control over your data. Organizations use it to understand how people interact with their websites while respecting user privacy and complying with regulations like GDPR.
Benefits
Wingify’s integration with Piwik PRO enables seamless transfer of A/B test data (campaign IDs, variations) into Piwik PRO. This allows advanced segmentation of visitors by test groups (control/variation) to analyze performance metrics like conversions or purchases.
This combined data facilitates custom reporting using VWO-specific events (category, action, name) within Piwik PRO’s analytics, empowering you to make data-driven decisions to optimize experiments.
Use cases
1. Analyzing A/B Test Impact on Conversions
Segment Piwik PRO users by Wingify campaign variations to compare conversion rates, revenue, or goal completions tied to each variation.
For example, compare conversion rates in Piwik PRO between Wingify’s “Pricing Page Variation A” (control) and “Pricing Page Variation B” (test) to determine which version drives higher revenue.
2. Personalization Performance Tracking
Create personalization campaigns within Wingify and measure engagement metrics within Piwik PRO to analyze their effectiveness. For instance, use Wingify to display personalized home page banner to returning visitors and use Piwik metrics like bounce rate, session duration etc. to measure the success of the campaign
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
